“Quick Overview” Online marketing campaigns are only effective when you can measure their performance accurately. UTM parameters provide a simple and powerful way to track the success of your marketing efforts. In this step-by-step guide, we’ll show you how to create UTM parameters in Google Sheets, enabling you to monitor and analyze your campaigns with precision.
Step 1: Setting Up Your Google Sheets Document
- Go to Google Sheets
- Create a new spreadsheet
Step 2: Defining Your UTM Parameters
- You can enter as many parameters or dimensions including Date, Website URL, Source, Medium, Campaign, Term, Content, and Final URL.
- These headers will serve as labels for your UTM values.
Step 3: Filling in UTM Values
- Start entering your UTM values row by row.
- In the “Source” column, specify the traffic source (e.g., Facebook, Google Ads).
- In the “Medium” column, indicate the marketing medium (e.g., CPC, social, email).
- In the “Campaign” column, name your campaign for better organization.
- The “Term” column is often used for keyword tracking in paid search campaigns.
- The “Content” column can be used for differentiating ads or content variations.
Step 4: Generating UTM URLs
- Create a new column for “URLs.”
- Use the CONCATENATE function (or ‘&’ symbol) to combine your website URL with the UTM parameters.
- For example: =IF(OR(B2=“”,C2=“”,D2=“”),“”,B2&IF(ISNUMBER(FIND(“?”,B2)),“&”,“?”)&“utm_source=”&lower(C2)&“&utm_medium=”&lower(D2)&IF(E2<>“”,“&utm_campaign=”&lower(E2),“”)&IF(F2<>“”,“&utm_term=”&lower(F2),“”)&IF(G2<>“”,“&utm_content=”&lower(G2),“”))
Step 5: Copy and Use UTM URLs
- Copy the generated UTM URL and use it in your marketing campaigns.
- Share these UTM-tagged URLs in your email newsletters, social media posts, and ads.
Watch & Learn UTM Building in Google Sheets
Conclusion
By following this step-by-step guide to UTM building in Google Sheets, you can enhance your ability to track and measure the success of your online marketing campaigns. UTM parameters provide invaluable insights into where your website traffic is coming from, enabling you to optimize your marketing efforts for better results. Start using UTM parameters today and take your campaign analysis to the next level.
